MotorHub is automotive software built in Argentina for Latin American car dealerships. We started inside a working dealership network, watching sellers juggle a spreadsheet for stock, five browser tabs for listings, a notebook for leads and a group chat for everything else — and losing sales in the gaps between them.
So we built the tool we wished existed: one product where the vehicle record is loaded once and everything else follows from it. Inventory with photos, videos and real pricing fields. Publishing to MercadoLibre, Facebook Marketplace, an FTP feed or your own storefront site without retyping anything. A CRM that speaks WhatsApp, because that is where car buyers actually answer. Market data beside every price, so you price with evidence instead of instinct.
And a Copilot: an AI assistant with a seat of its own that writes listing descriptions, answers leads and updates inventory on behalf of your team — through chat, in plain language, in Spanish or English.
MotorHub is built by a small team based in Buenos Aires. We work close to our dealerships, ship every week, and answer our own support email. If you run a dealership and your software still fights you, we would like to hear from you: team@motorhub.ai.